Buying or Starting a Business? Are You Ready to Own One?

September 9, 2026
buying or starting a business

I have sat across the desk from thousands of people who wanted to own a business. Some were ready. Plenty were not. And here is the thing: the ones who were not ready were rarely short on skill or enthusiasm. They had simply never stopped to ask themselves whether they were actually prepared to do what a business owner has to do.


So before you sign anything, let me put a few questions to you. Answer them honestly. They may save you a great deal of money and heartache, and they may confirm that you really are ready to "be your own boss".


What must you be prepared to do as a business owner?

A business owner has to be prepared to put the business first, pay for good advice, plan properly and accept that wealth comes slowly. If any of the points below make you uncomfortable, take that seriously.


Here are the things I believe every business owner must be prepared to do:


  1. Pay others before yourself.
  2. Work longer and harder than anyone else, especially your competitors.
  3. Only take holidays and leave when it suits the team.
  4. Pay for great advice.
  5. Find the best advisors.
  6. Take time to sit down and make plans. Don't "wing it".
  7. Be prepared to invest in advertising and marketing.
  8. Get rich slowly.
  9. Remember that turnover is not as important as "leftover".
  10. Know yourself. Some people are employers and some are employees.


None of these is glamorous. Most of them are the opposite. But in my experience they separate the owners who are still trading in ten years from the ones who are not.


What skills do you need to run your own business?

You need to be many things at once, and if you are weak in one of them you need to fix it or hire it. A business does not care that you are a brilliant tradesperson or a gifted chef if nobody is watching the numbers.


As a business owner you must be:


  1. A leader.
  2. A diplomat.
  3. A marketer.
  4. An accountant, or at least someone who understands the accounts.
  5. Someone with basic legal knowledge.
  6. A planner and a problem solver.
  7. Someone with a clear vision for the business.
  8. Someone who sets standards and holds people to them.
  9. A "giver", not a "taker".


Look at that list and be honest. Where are the gaps? Every owner has some. The good ones know what theirs are.


Are you an employer or an employee?


Some people are instinctively employers and some are instinctively employees, and there is no shame in either. But if you are not instinctively an employer, business ownership may not be for you.


Ask yourself which one you are. Do you want to make the decisions, carry the risk and take responsibility for other people's livelihoods? Or do you really want a good job with more freedom? Those are very different things, and buying a business will not turn one into the other.


Is it better to buy an existing business or start one from scratch?

In my experience it is much better to buy an existing business than to start from scratch. I have done both, and I would choose to buy every time.


Many people like the idea of starting a business. It feels creative and it feels cheaper. What it usually is, though, is slower and riskier. An existing business comes with customers, staff, suppliers, systems and, most importantly, a trading history you can examine before you commit. You can see what it earns. You can see what it costs to run. You can see where it is under-performing and work out how you would improve it.


Really think about the benefits of buying a business that already works and improving it, rather than spending your first three years trying to find out whether your idea works at all.


What are the risks of starting a business in Australia?

The statistics are not encouraging. Most of the people who start a business in Australia will not still be running it in a few years' time.

Every year, tens of thousands of new businesses commence operation in Australia with great enthusiasm and optimism. A large share of them will be gone within the first few years.

Of course, failure is not guaranteed. If it were, the world of business would be dead. But the reasons businesses fail are many, and one of the biggest is a failure to address the points listed above.

Remember that even a turtle has to stick its neck out to make progress. Business is a risk, and to get the rewards you must take risks. The point is to take them with your eyes open.

So take the time to critically analyse yourself. Think about your strengths and your weaknesses. Do you have what it takes to be a business owner? What do you need to change to give yourself the best chance of success?



What does this mean when you buy, sell or value a business?

Everything on this page affects what a business is worth and how easily it sells. A business that depends entirely on its owner, has no plans, no marketing and no systems is worth less than one that runs on good habits. Buyers can tell the difference, and so can valuers.


If you are buying, use these questions twice. First on yourself, then on the business. Has the current owner paid for good advice, planned properly and invested in marketing? Or have they been "winging it"? The answers tell you a lot about the risk you are taking on and the price you should pay. I have valued small businesses since 2003, and the ones that hold their value are almost always the ones whose owners did the unglamorous work.


If you are selling a business, the same list is your to-do list. Every point you can tick off makes the business less dependent on you, less risky for a buyer and more valuable on the day you sell.


I have owned many businesses over the last 40 years, including service stations, carwashes, automotive servicing workshops, an advertising company and a real estate agency. Every one of them taught me something on this list the hard way. You do not have to.


Frequently Asked Questions


How do I know if I am ready to own a business?

Go through the two lists in this article honestly. If you are prepared to pay others before yourself, work harder than your competitors, pay for advice and plan properly, and if you are instinctively an employer rather than an employee, you are probably ready. If several of those points make you wince, do more preparation first.


Is buying a business safer than starting one?

Generally, yes. An existing business has a trading history, customers, staff and systems that you can examine before you buy. A start-up has none of those, and the ABS figures show that a large number of new businesses do not survive their first few years. Buying is not risk-free, but the risk is easier to measure.


What skills does a small business owner need most?

Leadership, financial literacy and marketing are the three I see missing most often. You can hire a good accountant and a good marketer, but you cannot hire someone to lead your business for you. If you do not understand your own numbers, you cannot make good decisions about anything else.


Does being a well-run business affect its valuation?

Yes, significantly. A business with documented systems, a plan, consistent marketing and a team that can operate without the owner carries less risk for a buyer. Lower risk means a buyer will pay more for each dollar of profit. That is why the habits in this article matter long before you ever think about selling.


About the Author

Bruce Coudrey is the founder and Principal of Benchmark Business Sales & Valuations, one of Australia's largest business brokerages, which he has led since 1999. He is a Registered Business Valuer and a court appointed expert witness, has been involved in around 5,000 completed business sales, and has valued small businesses since 2003. Bruce was awarded the AIBB President's Medal in 2010.


Thinking about buying, selling or valuing a business? Contact Bruce for a confidential chat.


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