Why Brainstorming Is an Essential Part of Business Management and Growth

August 27, 2026
Why Brainstorming Is an Essential Part of Business Management and Growth

“If it ain’t broke, don’t fix it.”

“We do it that way because that’s the way we’ve always done it.”


You will not hear those sentiments in a successful business. You will hear them in the businesses that have gone by the wayside. Kodak probably thought that way. So did the Sydney Harbour ferry companies of the steam era (look them up), and so did the taxi industry, right up until it wasn't the taxi industry any more.


Things change quickly now. Disruptors and category killers are pushing into nearly every industry, and complacency is one of the fastest ways to watch a business die.


The Three States of Every Business

In business there are only three possible states:

  1. Growth
  2. Stagnation
  3. Decline


Here is the part most owners forget: you get to choose which one you operate in. Not the market, not your competitors. You. And if you choose growth, then creative thinking stops being a luxury and becomes part of how the business is managed. The simplest way to build it in is to hold regular brainstorming sessions. Done properly, they help you get ahead of the pack, create growth and clear away obstacles before they become problems.


How to Run a Brainstorming Session That Produces Results

The difference between a productive session and a wasted afternoon is structure. Here are nine steps that work:

  1. Identify the issues and challenges facing the business.
  2. Identify the right people to invite. The best ideas often come from the people closest to the problem, not the most senior.
  3. Categorise the issues into groups, and use those groups to shape the agenda.
  4. Set an agenda with realistic timelines. An open-ended session drifts.
  5. Appoint someone to take notes and build an action plan, with execution dates and clear roles and responsibilities.
  6. Remember there is no such thing as a dumb question or a bad idea. The moment people feel judged, the ideas stop.
  7. Outline the options, then take real time to expand on them and consider every alternative.
  8. Select the most appropriate course of action.
  9. Create the action plan and put dates on it.


Notice that the last steps matter most. A brainstorming session without an action plan is just a chat. The value is created afterwards, when ideas turn into execution.


Be Your Own Disruptor

Judge your business against your own standards, not the standards set by your competitors, and certainly not by your clients' low expectations. Don't wait for the market or the competition to push you out. Use innovation, and even the fear of failure, to drive the business forward. Great ideas are free. It only takes time and money to execute them.


What This Has to Do With the Value of Your Business

Here is the broker's perspective. When a business comes to market, buyers can tell very quickly which of the three states it is in, because the numbers give it away. A growing business with fresh ideas in its pipeline sells at a premium. A stagnant one sells at a discount, if it sells at all, because the buyer is pricing in all the catching up they will have to do. The habits described above are not just good management. They are value creation, and they show up when the business is valued or when the time comes for selling a business. The best time to become your own disruptor is years before you ever plan to sell.


Frequently Asked Questions


What is brainstorming in business management?

A structured session where a chosen group works through the challenges and opportunities facing the business, generates ideas without judgement, then narrows them into an action plan with owners and deadlines.


How often should a business hold brainstorming sessions?

Regularly enough that they become part of how the business is run, not a crisis response. For most small and medium businesses, quarterly works well, with extra sessions when a major challenge or opportunity appears.


Who should be invited to a brainstorming session?

The people closest to the issues on the agenda, whatever their seniority. A mix of roles produces better ideas than a room full of managers, and small groups usually outperform large ones.


Does innovation actually increase the value of a business?

Yes. Buyers pay a premium for businesses showing growth and a pipeline of ideas, and they discount businesses that have stood still. A business valuation will show you which side of that line you are currently on.


About the Author

Bruce Coudrey is the founder and Principal of Benchmark Business Sales & Valuations, one of Australia’s largest business brokerages, which he has led since 1999. A Registered Business Valuer and court appointed expert witness, Bruce has been involved in around 5,000 completed business sales and has valued small businesses since 2003. He was awarded the AIBB President’s Medal in 2010.


Wondering which of the three states your business is in, and what that means for its value? Contact Bruce for a confidential chat.



how to be successful in business
September 2, 2026
Luck runs out. Business valuer Bruce Coudrey shares the 5-step scientific approach to business success: research, plan, test, implement, measure, repeat.
How to Get Truly Independent Business Advice in Australia
August 20, 2026
Not all independent advice is independent. Business valuer Bruce Coudrey explains the warning signs, the one question to ask, and why good advice pays.
August 13, 2026
Walk through the CBD of any Australian capital city and you can see the change for yourself. Ten years ago, city retail space was mostly shops, with cafes and restaurants filling the gaps. Today it has flipped. Food, coffee and experiences dominate, and traditional shopfronts are the minority. That happened in a single decade, and I suspect we have only seen the start of it. So it would be easy to conclude that retailing has all gone online, and that retail businesses are doomed. But have they? Is Bricks and Mortar Retail Dead in Australia? No. Not even close. The numbers tell a very different story to the headlines. The Australian Bureau of Statistics puts online sales at around 12 to 13 per cent of total retail turnover. That share has roughly doubled since 2019, which sounds dramatic until you turn it around: nearly nine dollars in every ten spent at Australian retailers still flows through, or around, a physical store. Australians spent about $82.6 billion online in 2025, up around 14 per cent on the year before according to the Australia Post eCommerce Report 2026, and about nine in ten households now buy something online at least occasionally. At the same time, total retail spending keeps growing. The ABS measured over $38 billion in monthly retail spending in early 2026, up about 5 per cent on a year earlier. Put those numbers together and the real story appears. Online and offline retail are not at war. They are converging. Even the biggest online-only brands keep opening physical stores, because a store builds trust and brand loyalty in ways a website simply cannot. Five Shifts Reshaping Australian Retail 1. Stores Are Becoming Experiences, Not Just Shelves Retailers used to be terrified of “showrooming”, where shoppers browse in store and then buy online at a better price. The smart operators have stopped fighting it. They have realised the store’s job has changed. It is no longer a warehouse with a till at the front. It is a place for customers to see, touch and learn, and the sale can happen wherever the customer prefers. Design the store around that idea and showroomers become customers instead of lost sales. 2. Data and AI Have Arrived on the Shop Floor Online retailers have always known exactly what their customers look at, linger on and abandon. Physical stores are catching up fast. Foot traffic counters, loyalty programs and AI forecasting tools are becoming normal equipment. The Australian Retail Outlook 2026, produced by KPMG and Inside Retail, found AI dominating the conversation among retail executives this year. For a small retailer the payoff is more down to earth: knowing your best sellers, your dead stock and your true margins, week by week rather than at stocktake time. 3. Checkout Is Disappearing Tap and go, mobile wallets, pre-order apps, self checkout. The payment step is becoming almost invisible, and retailers keep finding new ways to remove friction. Every second a customer doesn’t spend queuing is a customer more likely to come back. 4. Online and Offline Are Becoming One Business Click and collect. Ship from store. Returning an online purchase over the counter. None of this impresses customers any more, because they now expect it as standard. The retailers growing fastest in Australia run one inventory, one customer database and one brand across every channel, and treat the website and the shop as two doors into the same business. 5. Technology Handles the Routine, People Handle the Relationships Automation keeps absorbing the mundane work of retail: checkout, stock counts, reordering. That does not mean salespeople are disappearing. It means their job is improving. When the routine tasks are automated, good staff can spend their time on the one thing technology cannot do, which is building the relationships that bring customers back. What Does This Mean If You Own, or Want to Buy, a Retail Business? I have watched buyers change what they are willing to pay for. A retail business that is just a lease, some stock and a till is worth a little less every year. A retail business with a loyal customer database, an online sales channel, documented systems and a store people actually enjoy visiting commands a premium. The buyer is paying for a business built for where retail is going, not where it has been. If you own a retail business, the five shifts above are your to-do list, and your value-building plan. If you are thinking of buying a business in retail, they are your due diligence checklist. Either way, an independent business valuation will tell you exactly where the business stands today, and what it could be worth with the right changes. Frequently Asked Questions Is a retail business still a good business to buy in Australia? Yes, if you buy well. Total retail spending in Australia keeps growing, and physical stores still capture most of it. The best opportunities are established retailers with a strong location, loyal customers and obvious room to add online sales and better systems. What percentage of Australian retail is online? Around 12 to 13 per cent of total retail turnover, based on the most recent ABS figures. That is roughly double the share before 2020, and it grows a little every year. What makes a retail business valuable to buyers? Consistent profits, a favourable lease that can be transferred, a customer database, an established online channel, systems that run without the owner, and a store experience customers cannot get from a website. Should I sell my retail business now or wait? That depends on your numbers and your exit plan, not on the headlines. Start by having the business professionally valued. Then you can decide, with real data in front of you, whether to sell now or spend a year or two lifting its value first. About the Author Bruce Coudrey is the founder and Principal of Benchmark Business Sales & Valuations, one of Australia’s largest business brokerages, which he has led since 1999. A Registered Business Valuer and court appointed expert witness, Bruce has been involved in around 5,000 completed business sales and has valued small businesses since 2003. He was awarded the AIBB President’s Medal in 2010. Own a retail business and wondering what it is worth, or what it could be worth? Contact Bruce for a confidential chat.
Bruce Coudrey, business broker and registered business valuer, discussing exit planning with a busin
August 5, 2026
Planning ahead gives you control. By making realistic, simple plans, you take control of your business and your future. There's a lot of truth in the old saying: "failing to plan is planning to fail." After more than 25 years selling and valuing Australian businesses, I'm still surprised by how many owners run excellent businesses without a business plan, a marketing plan, or an exit strategy. These three documents are what separate owners who leave on their own terms, at the best possible price, from owners who are forced to sell in a hurry and accept whatever the market offers. The Three Plans Every Business Owner Needs 1. A Business Plan A business plan gives your business structure, goals and direction. It doesn't need to be complicated. It needs to be realistic, written down, and reviewed regularly. It's the document that tells you (and your team) where the business is going and how it will get there. 2. A Marketing Plan A marketing plan is a tool that can be handed to others in your absence and, importantly, handed to the new owner when you eventually sell. A documented, proven marketing plan adds real value to your business at sale time , because the buyer is acquiring your knowledge of what works, not just your assets. Businesses that can run without the owner in the room consistently attract stronger offers. 3. An Exit Strategy (Succession Plan) An exit strategy, sometimes called a succession plan, is the most neglected of the three, and the most expensive to ignore. Every business will change hands eventually. An exit strategy lets you leave when you are ready, on your terms , not when illness, burnout, partnership disputes or market conditions force your hand. A well-planned exit typically delivers three things: the best possible sale price, a reduced tax liability, and maximum yield from the business while you still own it. What Happens Without an Exit Strategy? In my experience as a business broker and valuer, owners without an exit strategy usually share one problem: they have no idea what their business is really worth. Many discover, far too late, that the business won't sell for the price they had assumed, or that years of decisions have quietly eroded its value. That discovery leads to disappointment, financial stress, and in some cases a retirement that has to be postponed. It doesn't have to happen that way. A professional business valuation early in the process tells you exactly where you stand, and gives you time to fix the gaps between what the business is worth today and what you need it to be worth when you sell. How to Create a Business Exit Plan: 6 Steps Step 1: Get a professional valuation. Have the business valued by a qualified, registered business valuer. Not a guess, not an industry rumour, but an actual valuation based on real market data. Step 2: Calculate your current net position. Work out the current net worth of the business and what you would actually walk away with after debts, costs and tax. Step 3: Set your exit date and target figure. Plan dates and timeframes for your exit, and the projected net realisation you need from the sale. Step 4: Formulate the plan. Document how you'll close the gap: improving profitability, systemising operations, reducing owner-dependence, cleaning up the financials. Step 5: Review progress regularly. Check performance against the plan at least annually. An exit plan is a working document, not a drawer document. Step 6: Start early. The best time to start exit planning is the day you start (or buy) the business. The second-best time is now. Frequently Asked Questions What is a business exit strategy? A business exit strategy is a documented plan for how and when a business owner will leave the business, whether by sale, succession to family or management, or merger, and how they will maximise the price, minimise tax, and protect the business's value in the process. When should I start planning my business exit? Ideally from the day you start or buy the business. Practically, you should begin serious exit planning at least three to five years before you intend to sell. That gives you time to lift profitability, systemise the business, and present clean financial records to buyers. How do I find out what my business is worth? Engage a qualified business valuer. As an AIBB Registered Business Valuer, I base valuations on real settled-sale market data, not rules of thumb. Knowing the true value early is the foundation of every good exit plan. Learn more about business valuations here . Does an exit strategy add value even if I'm not selling soon? Yes. The work involved, such as documenting systems, reducing owner-dependence, and improving margins, makes the business more profitable and easier to run today, while making it more valuable and more saleable whenever you do decide to exit. Take the First Step Remember: planning ahead gives you control and direction. Whether you're thinking about selling your business in the next twelve months or simply want to know where you stand, the first step is the same: find out what your business is really worth. I've completed more than 5,000 business sales since 1999 and have been valuing Australian businesses since 2003, including as a court-appointed expert witness. If you'd like a confidential conversation about your exit plan or a business valuation , get in touch here .  Bruce Coudrey is the founder and Principal of Benchmark Business Sales & Valuations, one of Australia's largest business brokerages. He is a Certified Practicing Business Broker, AIBB Registered Business Valuer, and recipient of the AIBB President's Medal.
How to Attract Buyers When Selling Your Business | Expert Business Sale Tips
July 29, 2026
Learn how to attract the right buyers when selling your business. Discover why preparation, local marketing and a professional marketing strategy can help generate stronger buyer interest.
July 22, 2026
Discover how a simple marketing strategy can increase sales, improve profitability and make your business more valuable when it's time to sell. Learn practical, affordable marketing ideas for business owners.
Buying a Business? Understanding Stock at Value (SAV) and WIWO
July 15, 2026
Buying a business with stock? Learn what Stock at Value (SAV) means, how it differs from WIWO, and how to avoid paying for outdated or unsaleable stock during a business purchase.
Why Sell a Profitable Business? Timing, Valuation and Selling Advice
July 8, 2026
Thinking about selling a profitable business? Learn the key reasons owners sell, how to determine business value, when to sell, and how to prepare for the best possible outcome.
Business Health Check: Prepare Your Business for Sale | Benchmark Business Sales
July 1, 2026
Learn how a business health check can help you prepare for a successful business sale. Discover the key areas buyers examine and why getting sale-ready can lead to a smoother transaction and stronger outcome.
Do Business Brokers Add Value? 8 Benefits of Using a Business Broker
June 24, 2026
Discover how business brokers help buyers and sellers achieve successful business transactions through valuation expertise, buyer networks, negotiation skills, confidentiality, and transaction management.