How to Be Successful in Business: Luck Will Not Get You Very Far

What makes a business owner or entrepreneur successful? Is it hard work? Good luck? Being in the right place at the right time? Being clever? Genius? Teamwork? Belief? Persistence?
The honest answer is that success can come from all of these things, one of them, or none of them. Plenty of owners have done well over the years for all sorts of reasons. But business ownership is not getting simpler or easier, and the owners who thrive from here will be the ones who stop relying on luck and start relying on something closer to science.
Why Luck Runs Out
Many people approach business ownership the way gold prospectors approached the diggings in the 1800s. Pick a spot, work hard, hope. Some prospectors struck it rich. Most went home with nothing.
At Benchmark we meet business owners every week who run their business on the luck principle rather than on a plan. Some of them are doing fine, for now. But if survival depends on good luck, disappointment is only a matter of time, because good luck cannot last forever. The goal is to make luck irrelevant.
The Scientific Method for Business Success
So how do you turn business success into a science? The same way any scientist works: five steps, repeated for as long as you own the business.
- Research
- Form a thesis (your business plan)
- Test the thesis
- Implement the plan
- Measure the results, and keep testing
Step 1: Research
Research is where the guesswork gets replaced with facts. Research the market: who the potential customers are, their habits, their likes and dislikes, until you can write a profile of the exact customer the business will serve. Then research the competitors, the barriers to entry, the financial metrics such as typical margins, operating costs and the KPIs that matter in the industry, the outlook for the sector, and whether you can realistically recruit and retain the staff you will need. There is a lot to learn, and every fact you gather here removes a gamble later.
Step 2: Form a Thesis, Which Is Your Business Plan
A business plan is a thesis on how the business should operate. It is built on the facts from the research phase, and it covers how the business will run financially and operationally, and how the marketing and advertising will work. Here is the test of a good one: it should be clear enough that you could hand it to someone else, and they could run the business from it.
Step 3: Test It
With the plan written, test it before betting everything on it. Check the assumptions against real quotes, real suppliers, real customer conversations. Every assumption you verify now is a surprise you avoid later.
Step 4: Implement
Then put the plan to work. Not as a document that sits in a drawer, but as the actual operating manual for the business, week to week.
Step 5: Measure, and Keep Testing
Once the plan is running, measure the results against the research and the thesis. Where the real numbers differ from what you expected, adjust the plan and test again. That loop, plan, test, measure, adjust, is the scientific approach to business ownership, and it is the most reliable way anyone has found to take the risk out of running a business.
A Business Run on Science Is Worth More Than a Business Run on Luck
There is a bonus most owners never think about. When the time comes for selling a business, buyers pay a premium for exactly the things the scientific approach produces: documented research, a written plan anyone can operate from, and a track record of measured results. A business that runs on the owner's instincts and good fortune is very hard to hand over, and buyers price that risk in. I see it constantly when businesses are valued: two businesses with identical profits can be worth very different amounts, and the difference is usually how transferable the success is. Science is transferable. Luck is not.
So don't rely on luck for business success. Turn to science, and make sure your business isn't just successful, but that its success is sustainable.
Frequently Asked Questions
Is business success luck or skill?
Luck plays a part in any business, especially early on, but it cannot be relied upon and it cannot be repeated. Sustainable success comes from a repeatable process: research, planning, testing, implementation and measurement. Skill is what turns one good year into twenty.
What is the scientific approach to business?
Running the business the way a scientist runs an experiment: research the market first, write a business plan as your thesis, test its assumptions, implement it, then measure real results against the plan and adjust. The cycle repeats for as long as you own the business.
What should business research actually cover?
Your target customers and their habits, your competitors, barriers to entry, industry profit margins and typical operating costs, the KPIs that matter in your sector, the outlook for the industry, and your ability to recruit and retain the right staff.
Does a documented plan really make a business more valuable?
Yes. Buyers pay more for a business that runs on documented systems and a written plan, because they can step in and operate it. A business that depends on the owner's instincts is riskier to buy, and the price reflects that. A business valuation will show you how much of your business's success is currently transferable.
About the Author
Bruce Coudrey is the founder and Principal of Benchmark Business Sales & Valuations, one of Australia’s largest business brokerages, which he has led since 1999. A Registered Business Valuer and court appointed expert witness, Bruce has been involved in around 5,000 completed business sales and has valued small businesses since 2003. He was awarded the AIBB President’s Medal in 2010.
Want to know how much of your business's success would transfer to a buyer? Contact Bruce for a confidential chat.










