Why It’s Best to Sell Your Business When You Want To - Not When You’re Forced To

June 10, 2025

Timing is one of the most critical factors in achieving a successful business sale.

Selling on your own terms-when you’re ready and the business is performing well-gives you control, maximises your sale price, and ensures a smoother transition. In contrast, being forced to sell due to burnout, health issues, or sudden life changes can mean accepting a lower price and less favourable conditions.


Control, Preparation, and Value


When you choose to sell proactively:


You control the process: You can prepare your business, tidy up financials, and address any operational issues, making your business more attractive to buyers.


You choose the right moment: You can wait for strong trading results or favourable market conditions, rather than being rushed into a sale.


You negotiate from strength: With no urgency, you can hold out for the right buyer and the best price.


Forced sales, on the other hand, often mean:

  • Reduced bargaining power
  • Limited time to prepare the business for sale
  • Accepting offers below true market value


What the Latest State of the Market Report Says


The Q1 2025 State of the Market Report from Benchmark Business Sales & Valuations highlights that the current business sales market is exceptionally strong, with high demand and businesses selling quickly. This is backed by Benchmark’s 25-year track record and national coverage, selling hundreds of businesses each year across Australia.


The report underscores that now is an opportune time for owners to consider selling, especially if they are in a position to do so by choice, not necessity. Market conditions are favourable, buyer activity is high, and well-prepared businesses are achieving premium prices.
Don’t Let Circumstances Dictate Your Exit


The Benchmark team’s advice is clear: Don’t let burnout, health issues, or unforeseen events force your hand and cost you your business’s true worth. Planning ahead and selling when you want to-while the market is strong-puts you in the driver’s seat and maximises your exit value

 

The Three Ways That A Business Provides Income for The Owners.


We occasionally forget that there are three ways that a business provides financial benefits for the owners. These are:

  • A wage
  • Profits
  • The sale value


Quite often we focus on profits and the wage that we draw, and forget that the biggest payday is often when we sell.


Maximise your sale price by selling when things are going well, when the business is performing well…


Takeaway for Business Owners

If you’re thinking about selling, use the insights from the latest State of the Market Report as your cue. Take control of your timeline, prepare your business, and sell when you’re ready-not when you must. Your future self will thank you.


Ready to Sell on Your Terms?
Don’t wait for circumstances to force your hand. Take control of your exit and maximise the value of your business by selling when the time is right,
and that time is now.

📩 Get expert advice tailored to your business.
Reach out to Bruce Coudrey and the Benchmark Business Sales team today for a confidential discussion.

👉 Enquire now at admin@benchmarkbusiness.com.au.

Your best sale starts with the right timing—and the right team behind you.


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By Bruce Coudrey August 17, 2021
The Business Lifecycle comprises: Start Up Operation and Improvement Wealth Management Exit. Business Purchase or Start Up Whether starting a new, or buying an existing, business, the following should be considered to ensure you make an educated decision before proceeding: Pro's and Cons of the industry Business Planning Marketing strategy Registration and licence requirements Name registrations (including ASIC and Domains) Tax Structures and Asset Protection Workplace Health and Safety Tax Office Compliance Intellectual Property / Trade Marks Insurances – Prof Indemnity, Contents/Building, Public Liab, Workcover, Life, Income protection, Key Man Finance & cash flow requirements Staff and employment requirements and obligations Fixed and Variable expenses, break even analysis Management and reporting systems. Operations and Improvement Sound business operations require the right foundations. This means access to accurate numbers and key measurements in a timely manner so you know what is happening in the business at any point in time. Business owners must be able to regularly review and monitor performance, and make changes quickly. Three main areas for business improvement are: Increasing Gross Profit margins Reducing overheads, and Growing sales. Regular meetings, monitoring and implementation of your strategies enable you to quickly see improvements to your profits. Many businesses fail because of a lack of planning. It is imperative that business owners manage, monitor and measure business performance to know where changes can be made, and to see that business plans are working. Wealth Management What is wealth? To be wealthy simply means you can afford your lifestyle, now, and into the future. Business owners should manage their affairs to grow and build wealth. They should also aim at reducing their input into the business and ultimately retiring. Exit There are many ways that this can be achieved. A succession plan or exit strategy will help your business transition smoothly to the new owner – and derive more value. It clearly outlines your timeframe, expected sales value and who your targeted purchaser is. It is highly recommended to plan your exit early, the sooner the better. That way, you have time on your side to maximise the value of your business for sale. Once your timeline is set you can then clearly set measurable targets to reach your business’s full sale potential. It’s also important to know who your targeted purchaser is, being your family, an investor, a new working owner or your business team. There are many different strategies and planning solutions depending on your ideal purchaser… So start planning your exit strategy now! If you’re thinking of selling your business, send an enquiry to admin@benchmarkbusiness.com.au. One of our brokers will be happy to assist you. If you would like more information, please see tips and advice from the ATO here: https://www.ato.gov.au/Business/Privately-owned-and-wealthy-groups/Tax-governance/Tax-governance-guide-for-privately-owned-groups/Starting-your-business/