How to be successful in Business
Bruce Coudrey • August 17, 2021
Everything you need to know about success as a Business Owner or Entrepreneur

What makes a business owner or entrepreneur successful? Is it:
- Hard work?
- Good luck?
- Being in the right place at the right time?
- Being clever?
- Genius?
- Teamwork?
- Belief?
- Persistence?
Business success could be due to all of these things, one of these things, or none… In years gone by business owners have been successful for as variety of reasons, but in the future business ownership will not be as simple or easy as it has been in the past, and therefore business owners need to eliminate a reliance upon luck, and rely upon “science” to find success.
In the past many people have approached business ownership like gambling, or the same way that gold prospectors did in the 1800’s around the world…. And while some people were successful, like gold prospectors, many people were unsuccessful.
At Benchmark Business Sales we see many business owners every week who operate their business on the “luck” principle, rather than planning the way that the business will operate. If you rely upon good luck for survival, you will eventually be disappointed. Good luck cannot last forever.
How do you turn your business success to a science?… and eliminate the reliance upon hard work and good luck?
The answer is to take these steps.
- The first step is to apply research.
- The second step is to produce a thesis, or a hypothesis
- The third step is to test the thesis
- The next step is to implement the plan
- The last step is to continually measure and test results.
Research is the first step in applying a scientific approach to business. Research the market (who are the potential customers and clients), research their habits, their likes and dislikes, produce a “profile” of the type of client or customer that the business will serve. Research competitors, barriers to entry, financial metrics (profit margins, KPI’s, typical operational costs), the future of the venture, ability to recruit and retain staff, .. there is a lot to learn from researching.
Once the research is completed and collated it is time to produce a business plan. A Business Plan is like a thesis on how the business should operate. The plan is based upon the facts uncovered in the research phase, and it covers the way the business will operate financially, operationally, and how marketing and advertising will operate. It also provides a clear plan for how the business is to be operated. A plan which could be handed over to anyone, who could implement that plan and run the business.
With the plan completed it can be tested.
Once the plan is implemented and tested the results can be measured and tested against the research, and the thesis. If the actual operation of the plan produces unexpected results the plan can be altered and tested again…. This is the scientific approach to business ownership and management, and this is the best way to take the risk out of business ownership and operation.
Don’t rely upon “luck” for business success. Turn to ‘science’ and make sure that your business isn’t just successful, but your success is sustainable.
Read our News Article: Why Business Owners have to grow their Business:
Learn how to health check your with and improve your Business with our 8 Tips:

Selling a business is one of the biggest financial decisions many owners will make. While timing and market conditions play a role, one factor is entirely within your control, how well prepared your business is before it goes to market. A business health check is one of the most effective ways to prepare for a future sale. It helps identify potential issues early, ensures key documents are organised and allows you to present your business with confidence when the time comes to sell. By working with a professional business broker before listing your business, you can strengthen your position and improve your chances of achieving a successful outcome. What Is a Business Health Check? A business health check is a structured review of the key areas that buyers are likely to investigate during the sale process. Rather than waiting for issues to appear during due diligence, a health check helps you identify and address them beforehand. This allows you to enter the market with confidence, knowing your business is well prepared. The goal is simple. Make your business as attractive, organised and sale-ready as possible. Why Is a Business Health Check Important Before Selling? Business buyers want confidence that they are investing in a well-managed operation. Missing documents, outdated financial records or unresolved legal matters can slow negotiations and create unnecessary uncertainty. Preparing your business in advance can help: Build buyer confidence Reduce delays during due diligence Identify potential risks before they become problems Strengthen your negotiating position Make the overall sale process more efficient Being prepared also gives you greater flexibility. Instead of rushing to gather information after receiving an offer, you already have everything ready to present. What Does a Business Health Check Include? Every business is different, but a comprehensive health check commonly reviews the following areas. Financial Information Accurate financial information is one of the first things buyers will assess. This includes: Up-to-date financial statements Historical financial performance Future financial projections Business Activity Statements (BAS) Current tax returns Clear financial records help buyers better understand the business and support informed decision-making. Property and Lease Arrangements If your business operates from leased premises or owned property, it's important that agreements are current and secure. Reviewing lease terms and tenure early can help avoid unexpected complications during the sale process. Working Capital and Stock Buyers will want to understand how much working capital is required to operate the business effectively. It's also important to review: Stock levels Inventory management Overall working capital requirements These factors help demonstrate the ongoing financial needs of the business. Employees and Employment Records Your workforce is often one of your business's greatest assets. Before selling, review: Staff wages and entitlements Employment agreements Employee records Having these documents organised helps buyers understand their obligations after settlement. Creditors, Debtors and Assets A health check should also assess: Outstanding creditors and debtors Plant and equipment Whether business assets are encumbered or unencumbered This provides buyers with greater transparency about the assets included in the sale. Supply Chain Security Reliable suppliers are an important part of many businesses. Reviewing supplier arrangements helps demonstrate operational stability and reduces concerns about business continuity. Tax and Sale Structure It's worth understanding any potential capital gains tax implications before selling. Your business broker and professional advisers can also discuss whether a share sale or asset sale may be appropriate, depending on your circumstances. Planning these details early can make the transaction smoother when a buyer is found. Why Work With a Business Broker Before Selling? Many business owners only engage a broker once they've decided to sell. However, involving a professional broker earlier can be valuable because they understand what buyers look for and where common issues arise. A broker can help you: Identify gaps before buyers discover them Prioritise improvements that add value Prepare documentation Develop a sale strategy Position your business effectively for the market Early preparation often leads to a more organised and less stressful sales process. Being Sale-Ready Gives You a Competitive Advantage Every year, many business owners decide it's time to sell. If several similar businesses enter the market, preparation can become a key point of difference. A business that is organised, well documented and professionally presented is likely to inspire greater buyer confidence than one that still requires significant work before due diligence can begin. Taking the time to complete a business health check allows you to compete from a position of strength. Conclusion Preparing your business for sale shouldn't begin when you decide to list it. It should begin well before that decision is made. A business health check provides a practical roadmap for identifying potential issues, organising important documents and ensuring your business is ready to be presented to the market. When everything is in order, you can continue running your business with confidence while knowing you're well prepared for the right opportunity when it arrives. If you're thinking about selling your business in the future, speaking with an experienced business broker and completing a business health check is an excellent place to start. Ready to prepare your business for sale? Contact the Benchmark Business Sales team to discuss a business health check and discover how you can position your business for a smoother, more successful sale. FAQ Section What is a business health check? A business health check is a review of the financial, legal and operational aspects of a business to ensure it is well prepared for sale. It helps identify issues before buyers begin their due diligence. When should I complete a business health check? Ideally, well before you intend to sell. Preparing early gives you time to address any issues and present your business in the strongest possible position. Why do buyers look so closely at business records? Buyers want confidence that the business is financially sound, well managed and free from unexpected risks. Clear and accurate documentation helps support that confidence. Can a business broker help before my business is listed for sale? Yes. A business broker can review your business, identify areas for improvement and help you prepare the information buyers typically request during the sale process. What documents should I have ready before selling my business? Common documents include financial statements, BAS, tax returns, lease agreements, employment records, information on assets, stock levels, working capital requirements and details about suppliers. Does being sale-ready improve the selling process? Being organised can help reduce delays, improve buyer confidence and support smoother negotiations by ensuring important information is readily available.









